Test until we know for sure.

Some people may think that A/B testing is CRO (Conversion Rate Optimization), but it isn’t. A/B testing is the most used split-test method to determine the most effective page, designs, or copy. CRO also includes a wide spectrum of methods we use to increase the customer’s website profitability.



"As a CRO-specialist I analyse and optimise website visitors’ behaviour from landing page to conversion. At G2G, I have been given the latitude to master the process and tools. Continued improvement, that’s what I like about my job.”

CRO is beta and reality.

Our CRO specialists have one goal: increase conversion on our client’s websites. This includes monitoring KPIs, developing hypotheses, and mapping prospect profiles. CRO is a profession where science and creativity come together; a multidisciplinary area that requires close collaboration with our campaign marketing teams.




We develop e-commerce solutions for a large, international website network, always with the goal to generate high-quality leads for our clients.

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Marketing intelligence.

What is the buying process and what information is the consumer looking for? Marketing intelligence is our basis for continuous improvement.

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Not an occasional A/B test, but purposeful and consistent optimization of campaigns, media and websites. CRO (Conversion Rate Optimization) is a true trade; creating insights in customer behaviour and optimizing the journey from first visit to final purchase.

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Campagne management.

Campaign execution is also data-driven. Multi-channel campaign management is efficiently organized through the use of data. We analyse at lead and analyse the points of “micro-conversion” in their journey.

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Online marketing.

In our online marketing efforts, we combine the power of various online channels to increase exposure. Email marketing, digital advertising, and social media campaigning are used to illuminate buyers’ intentions. This is of course done all in-house.

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One of our most important projects is the data warehouse: combining pieces of data into one structure. This allows us to create dashboards, run complex analyses, improve the media mix, and track customer behaviour.

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