Datawarehouse: next level data-driven technology.
More customer and client data generated is great but also creates a challenge: how does one make the data consistent and workable? Our solution is the data warehouse: combining datasets creates a overview of behaviour with campaigns results and leads, and enriches the data with offline information.
All data stored centrally.
Many companies store data in different locations. We have all campaign data, results and other relevant data in one local data warehouse. We connect our data warehouse to our client’s data source—providing us added contextual information that we use for optimizing campaigns.
"Data is much more than numbers. It also provides insight in local preferences and differences per country. With business intelligences and marketing, we determine different strategies.”
Customer behaviour predictions.
We lead the market. Not only with our data warehouse but also with tracking the entire customer journey. Soon we will be able to develop a self-learning algorithm to accurately predict customer behaviour.
We develop e-commerce solutions for a large, international website network, always with the goal to generate high-quality leads for our clients.Lees meer
Not an occasional A/B test, but purposeful and consistent optimization of campaigns, media and websites. CRO (Conversion Rate Optimization) is a true trade; creating insights in customer behaviour and optimizing the journey from first visit to final purchase.Lees meer
In our online marketing efforts, we combine the power of various online channels to increase exposure. Email marketing, digital advertising, and social media campaigning are used to illuminate buyers’ intentions. This is of course done all in-house.Lees meer
What is the buying process and what information is the consumer looking for? Marketing intelligence is our basis for continuous improvement.Lees meer
Campaign execution is also data-driven. Multi-channel campaign management is efficiently organized through the use of data. We analyse at lead and analyse the points of “micro-conversion” in their journey.Lees meer
One of our most important projects is the data warehouse: combining pieces of data into one structure. This allows us to create dashboards, run complex analyses, improve the media mix, and track customer behaviour.Lees meer